Turning customer data into sales for Luxury Box ATL.
Luxury Box ATL had the customer base and inventory of a high-end retailer, but the systems underneath could not keep up. Running on a generic CRM, they could not see who their customers were or what they actually bought, and everyday moments like a back-in-stock request or a fresh arrival were quietly costing them sales.
- Industry
- Designer and luxury retail
- Engagement
- Full AI customer service and CRM platform, plus a CRM migration, a clienteling engine, a back-in-stock waitlist, and dynamic repricing
- Timeline
- Live since May 2026
The challenge
For a luxury store where relationships are the whole game, two gaps were expensive. When a customer asked for something out of stock, nothing remembered the request. When new inventory arrived, there was no systematic way to connect it to the customers most likely to want it. And the CRM was not collecting enough to fix either.
What we built
Rebuilt the foundation with deep customer tracking
We migrated every customer onto a CRM that captures what actually matters: the items they buy, the brands they prefer, total spend, sizes, and colors. That depth is what makes every tool below possible.
Connected new inventory to the right customer and associate
A clienteling engine searches the entire customer base every time a product comes in, surfacing buyers of the same brand and size, and shows each match only to the associate who already has a relationship with that customer, so the outreach is personal.
Never lost a request, never left margin on the table
A back-in-stock waitlist checks daily and alerts staff the moment an item returns, while a dynamic repricing tool flags aging inventory for markdown and underpriced items for an increase.
The results
Why it worked
Luxury retail lives and dies on relationships and data, and Luxury Box had neither working for them. We rebuilt the foundation onto a CRM that tracks everything that matters, then layered on tools that turn that data into action: a waitlist that never forgets a request, a clienteling engine that connects new inventory to the exact customer and associate most likely to close, and repricing that protects margin.
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