A self-filling pipeline for Kalejs Capital.
Kalejs Capital is a lending brokerage that lives and dies on a steady flow of qualified business leads. The problem was getting them. The owner had been running ads and cold calling, but the outreach was a grind and the targeting was a guess.
- Industry
- Loan and lending brokerage (B2B)
- Engagement
- Website, CRM, a lead-tracking pipeline, and an AI lead-generation engine
- Timeline
- Live and active
The challenge
There was no real system for organizing leads or knowing which were worth chasing. The owner needed a real online presence, a way to organize his pipeline, and most of all a smarter, more reliable way to find and prioritize the businesses likely to need financing.
What we built
Gave him a professional presence and a pipeline
We built a website to establish credibility and a full CRM setup with a lead tracking pipeline, so every lead has a home and a clear stage instead of living in scattered notes and call logs.
Built an engine that fills the top of the funnel
Instead of ads and blind cold calling, the system scrapes fresh business leads on a bi-weekly schedule, then uses AI to enrich each one with hiring activity, employee count, estimated revenue, and decision-maker contacts.
Ranked every lead by likelihood to close
Each lead is scored on how likely it is to convert, so the owner starts every cycle with a sorted list and knows exactly which researched prospects to call first.
The results
Why it worked
A lending brokerage is only as strong as its pipeline, and Kalejs's was running on guesswork. We built a system that finds the right businesses automatically, researches each for the signals that predict a financing need, and ranks them, so the owner stopped chasing cold lists and started working a prioritized, self-replenishing pipeline.
Let's find the first thing to automate
Book a short call. We look at your business, tell you exactly what we would build, and what it would do for you. No pressure, no jargon.